Responsibility

• In charge of Product Marketing Team to propose strategic marketing plans to upkeep company leadership position and image
• To spearhead and execute 360 degree thematic and activation campaign to drive sales and traffic
• Lead and develop innovative marketing planning with cross media including traditional, digital and social media
• Work closely with business stakeholders to tap business opportunities and define upcoming marketing activities
• Plan and control marketing budget to achieve optimal results for Company
• Manage and liaise with vendors, agencies of advertising, PR, digital and events
• Explore joint-promotion opportunities through brands collaboration & partnership
• Ensure data, learning and ROI analysis from marketing campaigns are reported on regular basis
• Perform other ad-hoc projects as assigned

Requirements:

• Degree in Marketing / Public Relations / Communications / Journalism or related disciplines
• At least 12 years’ solid all-rounded experience in brand & product marketing, advertising, digital, event management, joint-promotion
• Working experience in luxury retail business and Advertising agency is a plus
• Hands-on experience in managing 4As advertising agencies & digital agencies
• Demonstrate creative concept and strong marketing sense with strong understanding of current online marketing concepts, strategies and best practice
• Sales-driven with business acumen
• Proactive, multi-tasking, fast-paced with strong communication, presentation and interpersonal skills
• Outgoing, strong sense of responsibility, well-organized and a good team player
• Good command of written and spoken English, Cantonese & Mandarin